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Mary Beer
Marketing Consultant
Professional Background
Mary Beer is a multi-award winning marketing and commercial strategist and a dynamic creative campaign and content producer, recognized for her ability to drive value across diverse cultures and industries. Her impressive career spans sectors such as broadcast, technology, professional services, music, brand licensing, and digital delivery. Mary has a proven track record of finding new consumer relevance and achieving commercial success, even in the face of significant challenges.
In her notable roles, Mary has served as the Global Director of Marketing at FremantleMedia Enterprises and as the Commercial Director at BBC Worldwide. Her strategic insights and decisive actions led to increased revenue, reduced costs, and enhanced brand perception and morale during turbulent times, including mergers and rapid market changes. As Marketing Director at Flextech TV, she also exemplified leadership, paving the way for innovative practices in media marketing.
At the BBC's commercial arm, Mary successfully aligned the interests of managing a multi-million-pound global profit and loss statement, all while protecting the integrity of a national treasure. Her innovative strategies benefited both the public's imagination and the corporation's long-term commercial sustainability. Her diverse experience also extends to over 15 years in agency settings, where she honed her expertise in various marketing disciplines, including sales promotion, direct marketing, advertising, public relations, and internal communications. This comprehensive background allows her not only to lead and motivate teams but also to teach essential craft skills and deliver exceptional results in both business-to-consumer (B2C) and business-to-business (B2B) environments, both domestically and globally.
Mary’s enthusiasm for delivering growth drives her endeavors to help businesses innovate and harness their creative potential to meet the needs of their consumers or audiences effectively. She has collaborated with a range of high-profile clients such as Viacom, ITV, IBC, AIMS, and BioSure, solidifying her reputation as a leader in the marketing field.
Education and Achievements
Mary Beer holds a Bachelor of Arts (Honors) degree in Theatre and English from Columbia University in the City of New York and a Bachelor of Arts in English and Theatre from Barnard College. Her rich educational background has not only equipped her with analytical and creative problem-solving skills, but it has also fostered her passion for storytelling, an essential component in effective marketing strategies.
Mary has taken on various key roles in several notable organizations, showcasing her versatility and expertise:
- Currently serving as the Marketing, E-Commerce & Comms Director at BioSure UK (Consultant), where she continues to enhance marketing strategies within the biotechnology and health sectors.
- Former Marketing Consultant at IBC, enhancing brand recognition and marketing effectiveness for the International Broadcasting Convention.
- Former Head of Global Marketing at IROKO Partners, where she played a significant role in expanding the brand's global outreach.
- Former Marketing and PR Director at PPL, contributing to the company’s growth through strategic marketing initiatives.
- Former Commercial Strategy Director and Commercial Director at BBC Worldwide, where she led the marketing strategies for iconic shows like Doctor Who.
- Former Global Director of Marketing and Marketing Consultant at FremantleMedia Enterprises, where she applied her innovative strategies to elevate brand presence.
- Additionally, her past roles include being a Session Producer and Board Director at Promax UK and a Producer and Advisory Board Member at the Edinburgh International Television Festival, showcasing her extensive contributions to the television industry.
Mary's expertise spans several specialties including marketing strategy and execution, global brand strategy, change management, training, qualitative research, and innovation workshops. She has demonstrated her capability to thrive in contexts where creativity and commercialism intertwine, cementing her reputation as a leader who fosters innovation and effectiveness.
Achievements
Over the years, Mary Beer has garnered numerous awards recognizing her contributions to the fields of marketing and media. These accolades not only highlight her exceptional capabilities but also affirm her status as a proactive innovator who can articulate compelling narratives across various platforms. By cultivating both brand loyalty and consumer engagement, Mary has routinely driven significant business impact, correlating marketing efforts with upward trajectories in revenue growth. Her ability to foster relationships with both consumers and corporate stakeholders sets her apart as a truly versatile marketing leader.
Mary's passion for empowering others within the industry is evident as she takes pride in mentoring the next generation of marketing professionals. Her experience as a teacher at the TVYP Masterclass affirms her commitment to education, where she guides emerging talents to harness their creativity and craft skills effectively. Her leadership approach emphasizes collaboration, fostering an atmosphere conducive to innovation, and enabling others to succeed, further underscoring her belief in the power of collective efforts.
In summary, Mary Beer's extensive background as a marketing strategist, her versatility across different industries, and her commitment to fostering growth and innovation render her a prominent figure in her field. Whether navigating through challenging market conditions or spearheading creative campaigns, Mary continues to make a lasting impact, demonstrating the importance of melding commercial objectives with a deep understanding of audience engagement.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.