Mary Allen

Mary Allen is a seasoned IT professional with vast experience in research, journalism, and content strategy.

Starting as a Research Associate with IDC Canada, Mary authored executive-level research reports on IT services, hardware, and software markets.

Transitioning to a journalism role, she became the News Editor and Senior Editor for IT in Canada, covering Canadian industry issues and spearheading the Sustainability Platform for green IT innovation discussions.

Mary later became a columnist for Bloomberg BNA, focusing on ICT enablement of sustainability goals within the Fortune 1000.

Currently serving as the Chief Content Officer at InsightaaS, Mary bridges research, industry coverage, and social platforms to decode the 'why' in enterprise technology.

She also leads cross-disciplinary communities to develop best practices in adopting advanced sustainability technologies, providing valuable insights into global IT trends.

Mary's educational background includes studying History and Soviet History at the University of Toronto, advancing her research and analytical skills.

Throughout her roles at InsightaaS, IT in Canada, and as a freelance analyst, Mary has demonstrated a deep understanding of the IT landscape and a passion for sustainability in technology.