Mary Abbazia

Mary Abbazia is a strategic marketing expert and TEDx speaker known for her customer-focused "outside-in" approach to transforming organizations.1 She delivered a TEDx talk titled "Segmentation: The Key to Grow Community" at TEDxFergusonLibrary in May 2019.13

Professional Background

Mary Abbazia is the Managing Director of Impact, a consulting firm.4 She has extensive experience working with Fortune 1000 companies across various industries, as well as with executives at prestigious institutions like Columbia University and California Institute of Technology (Caltech).16

Expertise and Contributions

Strategic Marketing:: Abbazia specializes in strategic marketing and is recognized for her ability to unlock customer insights that inspire unique offerings.1 She is known for demystifying complex concepts like segmentation and demonstrating their practical applications in growing organizations.1

Education:: Mary Abbazia leads programs for technology marketing at Caltech's Center for Technology and Management Education (CTME).6

Author:: She is the co-author of the book "The Accidental Marketer".6

TEDx Involvement

As a TEDx speaker and judge, Mary Abbazia has contributed to the TEDx community, particularly at TEDxFergusonLibrary.35 Her talk on segmentation has garnered over 15,000 views and provides insights into how organizations can use customer segmentation to drive growth and community engagement.12

Mary Abbazia's expertise in strategic marketing, combined with her roles as a speaker, author, and educator, positions her as a respected voice in the field of marketing and business strategy.