Marwa Greaves

Marwa Greaves is a marketing professional with extensive experience in conversational marketing and product marketing. She previously held the position of Director of Marketing, Global Messaging at HubSpot, where she focused on implementing conversational marketing strategies using live chat, bots, and other messaging channels.1

Currently, Marwa Greaves works at Vimeo as a marketing leader.5 She has recently been involved in hiring for positions at Vimeo, including a Director of Enterprise Content role4 and a Product Marketing Lead position.2

Marwa is known for her innovative approach to marketing, with a focus on customer-centric strategies and driving impactful business outcomes.5 Her expertise includes:

1. Conversational marketing implementation
2. Bot strategy and optimization
3. Multi-channel marketing (website, WhatsApp, Facebook Messenger)
4. Experimentation and A/B testing in marketing
5. Cross-departmental collaboration (marketing, sales, and support)

Marwa has shared her insights on conversational marketing strategies through various platforms, including HubSpot's State of Marketing Report and educational content.13