Martyn Blythin

Martyn Blythin is a seasoned professional specializing in data analytics, process innovation, and visual design to enable businesses to derive meaningful insights from their marketing data.

With a strong educational background that includes a 2:1 (hons) degree in Banking Finance & Management from Loughborough University and studies in Design and Visual Communications, General at The Interaction Design Foundation, Martyn is well-equipped with a diverse skill set.

Martyn Blythin is the Founder of DataMinded, leveraging his expertise to assist business owners and executives in maximizing their marketing data's potential through strategic analysis and innovative processes.

Prior to establishing DataMinded, Martyn held various roles, including Analytics Consultant (Associate) at Optima Partners, where he honed his skills in data analysis and visualization, and Customer Remediation - KPI & Dashboard Design & Build at Standard Life, enhancing his proficiency in designing effective dashboards and metrics.

Martyn's professional journey also includes roles such as Avaloq System Implementation - Senior Business Analyst at Coutts, where he excelled in system implementation, and Dashboard & Data Mart Design at ABN AMRO Bank N.V., showcasing his expertise in data architecture.

With experience as a Data Analyst at prominent institutions like BNP Paribas and NatWest Group, Martyn Blythin has a strong foundation in data analysis and financial markets, enabling him to provide comprehensive insights to drive business decisions.

Martyn also delved into business process improvement during his tenure at IBM as Business Process Improvement - Finance, underscoring his versatility and adeptness at enhancing operational efficiencies.

Martyn Blythin's dedication to helping businesses harness the power of their data through advanced analytics, innovative processes, and visually appealing designs positions him as a valuable asset in the realm of marketing insights and data-driven decision-making.