Martina Lauchengco
Martina Lauchengco
Martina Lauchengco is an accomplished author, advisor, lecturer, and board member with a wealth of knowledge and expertise in marketing and product development. Having spent 30 years in the industry, she has worked with numerous organizations in navigating product marketing and developing go-to-market strategies. Lauchengco has played an instrumental role in bringing many seminal products to market, including Netscape Navigator and Microsoft Office.
She holds a B.A. in Political Science and an M.A. in Organizational Behavior from Stanford University, where she currently serves as an advisory board member. She has also lectured at the University of California, Berkeley, and served as a product marketing partner at Silicon Valley Product Group. Additionally, she has held various board observer, director, and executive positions at companies like Elevate Security, Demandbase, Workiva, and Costanoa Ventures.
Lauchengco's latest book, LOVED, is a #1 New Release on Amazon, offering valuable insights into rethinking the marketing of tech products. Her book features practical advice, and real-world examples taken from her own experiences, making it an essential read for founders, product managers, marketers, and business leaders who want to stay ahead in their market.
As the founder of an organization that builds products, @conceptsguy asked really insightful questions on how produ… https://t.co/yt5UvFn4PV
In response to how startups must do the hard work to succeed in the new market reality: “everybody wanna be a bodyb… https://t.co/JnsjhdAGGA