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Martin Wells
VP - Digital Marketing and Analytics at W.B. Mason Performance Marketing - Marketing Analytics - Tech Product Development - Data Driven - Team Builder, Coach, Mentor
Martin Wells is a strategic performance marketing leader with over 15 years of experience in global paid marketing programs.
He holds a Ph.D. from the Massachusetts Institute of Technology, M.E. from the University of Utah, and B.S. from Montana State University-Bozeman.
Martin has held various leadership positions including VP of Digital Marketing and Analytics at W.B. Mason Company Inc., and senior director roles at Tripadvisor and Percipio Media (now JobCase, Inc.).
His career also includes experiences as Consulting Director of Business Insights and Analytics at AMP Agency, Interim CTO at Engineered Vigilance, and Founder / Principal at Granite Peak Technology, Inc.
With a background in data science and analytics, Martin is passionate about leveraging digital marketing and analytics to drive growth and create value.
He has a strong skill set in performance marketing, data analysis, and business insights.
