Martin Waxman, MCM, APR

Martin Waxman is a prominent figure in digital communications, specializing in social media, public relations, and artificial intelligence. He holds the credentials of Master of Communications Management (MCM) and Accredited Public Relations (APR). Currently, he serves as an Adjunct Professor at the Schulich School of Business at York University, a position he has held since July 2023, after previously teaching there from September 2019 to June 2023 .1

Professional Background

• LinkedIn Learning Instructor: Since June 2017, Waxman has been creating courses focused on digital marketing and social media strategies, including topics related to generative AI .12
• President of Martin Waxman Communications: He has run his own communications consulting firm since October 2011, focusing on digital strategy, content marketing, and training .1
• Associate Director at the Future of Marketing Institute: He took on this role in July 2023 .1

Education

Waxman earned his BA in Fine Arts from York University and completed his Master's degree in Communications Management at McMaster University, where he received the Best Master's Thesis of the Year Award in 2019 for his work on AI and human relationships .1

Awards and Honors

His contributions to the field have been recognized with several awards:

• CPRS Thought Leader Award (June 2024)
• Outstanding Achievement Award from the Canadian Public Relations Society (September 2020)
• Lois Marsh Award for Leadership (May 2019) .1

Research Interests

Waxman's research primarily focuses on the intersection of artificial intelligence and communication, exploring how AI influences human interactions and trust in communication practices .3

Overall, Martin Waxman is a key educator and thought leader in digital communications, leveraging his extensive experience to shape future professionals in the field.