Martin Twellmeyer

Martin Twellmeyer is the Co-Founder and CEO of optilyz, a company that specializes in direct mail automation software.12 He founded optilyz nine years ago, and under his leadership, the company has become Europe's market leader in Direct Mail Automation.2

Professional Background

Before founding optilyz, Martin Twellmeyer had experience in entrepreneurship and startups:

• He was a co-founder and managing director of SpaceWays from 2014 to 2015.5
• Prior to that, he worked as an entrepreneur at Rocket Internet GmbH in 2014.5

Education

Martin Twellmeyer attended WHU – Otto Beisheim School of Management4, which likely contributed to his business acumen and entrepreneurial skills.

Role at optilyz

As the CEO of optilyz, Martin Twellmeyer leads the company in providing software that integrates direct mail campaigns (letters, postcards, and self-mailers) into cross-channel marketing strategies.1 Under his guidance, optilyz has developed features such as:

• Seamless integration with leading CRM and Marketing Automation platforms
• Data-driven and personalized direct mail campaigns
• Automation of print campaigns for agile control

Industry Expertise

Martin Twellmeyer is recognized as an expert in direct mail marketing and automation. He emphasizes the effectiveness of direct mail as a performance marketing channel, citing an average conversion rate of 4% for well-executed campaigns.2 He also advocates for the integration of direct mail into omni-channel communication strategies to maximize marketing results.3

Environmental Responsibility

Under Martin's leadership, optilyz has committed to environmental responsibility. The company has been carbon-neutral since January 2021, partnering with ClimatePartner to offset the carbon footprint of their mailings.12

Martin Twellmeyer is based in Berlin, Germany, and has a significant presence in the business community, with over 4,987 followers on LinkedIn.4