Martin Sanchez

Creative Director

Martin Sanchez is the Creative Director at Curology, a skincare brand known for its personalized prescription formulas designed by dermatologists. He plays a pivotal role in shaping the brand's identity and marketing strategies, particularly through innovative campaigns and visual storytelling.

Professional Background

Creative Leadership: Sanchez has led significant rebranding efforts at Curology, aiming to transition the company from a direct-to-consumer acne treatment provider to a widely recognized skincare brand. His approach emphasizes a balance between scientific credibility and approachable design, encapsulated in the guiding principle of "Warm Science" .1 3
Campaign Development: He has been instrumental in launching creative campaigns, such as the "Curology Emergency Spot Patch Hotline," which utilized humor and influencer engagement to connect with younger audiences on platforms like TikTok .2 4 This campaign aimed to break through the crowded skincare market by leveraging relatable content that resonates with Gen Z.
Design Philosophy: Sanchez's design work focuses on creating a visual language that is both energetic and inviting, celebrating authenticity in skincare experiences. His efforts include minimal retouching in promotional materials to reflect real skin journeys .1 3

Skills and Contributions

Strategic Vision: He collaborates closely with various teams to ensure consistency in messaging and branding across all platforms, including digital, social media, and physical packaging .1 2
Art Direction: Sanchez's art direction emphasizes inclusivity and representation, aiming to make every customer feel seen throughout their skincare journey .1 3

Through his creative direction, Martin Sanchez continues to influence Curology's brand narrative, making it resonate with a diverse audience while maintaining its core values rooted in dermatological expertise.