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Martin Nisenholtz
Boston University, Professor of the Practice of Digital Communication
Martin Nisenholtz is a prominent figure in digital media and marketing, currently serving as Professor of the Practice of Digital Communication at Boston University's College of Communication (COM).14 He assumed this role in January 2015, bringing his extensive experience in the digital realm to academia.4
Career Highlights
Digital Media Pioneer:: Nisenholtz is best known for his significant contributions to digital media, particularly during his tenure at The New York Times. From 1995 to 2012, he managed digital operations for The New York Times Company and was the founding leader of nytimes.com in 1996.2
Advertising and Marketing:: In 1983, Nisenholtz founded the Interactive Marketing Group (IMG) at Ogilvy & Mather, which was the first digital agency at a major US advertising firm.2
Industry Leadership:: He founded the Online Publishers Association (now Digital Content Next) in 2002, a leading trade association for quality content providers.2
Current Roles
In addition to his position at Boston University, Nisenholtz holds several other roles:
- Venture Partner at Firstmark Capital in New York25
- Adjunct Professor at Columbia University Graduate School of Journalism2
- Board member for various companies, including PostMedia Networks, Yellow Media, and RealMatch2
Academic Background
Nisenholtz holds a BA from the University of Pennsylvania and an MA from Penn's Annenberg School for Communication, where he also serves on the Alumni Board.2
Contributions to Digital Media
Throughout his career, Nisenholtz has made significant contributions to the field of digital media:
- Pioneered the use of audience data for targeted advertising on nytimes.com1
- Contributed to the widespread adoption of RSS as a web standard1
- Co-authored the book "How to Advertise"1
- Co-developed "Riptide: An Oral History of the Epic Collision between Journalism and Digital Technology, 1980 to the Present" during a fellowship at Harvard's Kennedy School2
Martin Nisenholtz's LinkedIn username is indeed martin-nisenholtz-96b00935, as mentioned in the query.3
