Martin Marklund

Martin Marklund is the Managing Partner and founder of AB&C, a strategy and business consulting firm based in Malmö, Sweden.1 His professional background and approach can be summarized as follows:

Professional Experience

Martin has a diverse background in consulting, corporate finance, and digital strategy:

• He founded AB&C as a full-time venture, focusing on strategy and business consulting.1
• Previously, he was an early employee at AZ Growth Capital, where he gained experience in M&A and digital strategy.1
• He co-founded Hortus Group, an investment company, where he was involved in raising capital and managing transactions.1
• Martin has consulted for numerous start-up companies, assisting with fundraising and coordinating with financial institutions.1

Expertise and Approach

Martin's consulting approach is characterized by three main pillars:

1. Digital First: He emphasizes the importance of digital know-how and data-driven strategies in the evolving business landscape.1
2. Corporate Finance: His work is focused on business sense and result-oriented strategies that prioritize client value.1
3. Value Driven: Martin adopts a co-creative approach, emphasizing commitment, collaboration, and entrepreneurship in his client relationships.1

Education and Skills

Martin holds a Master's degree in Management of Growing Enterprises and has completed Accenture Management Consulting Training.1 His skillset includes:

• M&A (both buy-side and sell-side)
• Digital strategy
• Investment evaluation and active ownership
• Corporate finance
• IT application development

Personal Information

Martin grew up in northern Sweden and has lived on three continents, giving him a global perspective.1 He has diverse interests including food, music, nature, and outdoor activities. Notably, he achieved the Swedish Classic athletic challenge in 2012.1

AB&C's office is located at Media Evolution City in Malmö, which serves as a hub for digital and creative industries.1