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Martin Li
VP, Digital Engagement - Group Marketing at Great Eastern
Martin Li is a seasoned professional with 12 years of experience specializing in revenue growth and demand generation in various industries like Insurance, Fast Retailing, Travel & Tourism, Telecommunication, Technology, and Engineering.
His expertise lies in digital/performance marketing, e-commerce, content marketing, and social media strategies.
Currently serving as the Digital Marketing Lead at DirectAsia Insurance, Martin leads digital advertising, search engine optimization, and web analytics initiatives.
With a background that includes roles as the Head of E-commerce at UNIQLO, Performance Marketing Lead at Singtel, and Web Marketing Lead at Fuji Xerox, Martin has played a crucial role in developing digital strategies and implementing integrated marketing plans for successful campaigns across digital platforms.
