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    Martin Hruby

    Slevomat's Brand Captain - Marketer - Sport's Coach - Technology and psychology enthusiast

    Martin Hrubý is the Brand Director at Slevomat, a travel and leisure portal.1 He assumed this role in August 2021.1 Slevomat started as a discount portal in April 2010 and has grown to be the most frequently associated brand in the travel category in the Czech Republic.1

    Hrubý's focus is on positioning Slevomat as the top experience portal in the Czech Republic, aiming to fill people's calendars with various activities, from travel to leisure and services.1 Although travel makes up 65% of Slevomat's turnover, Hrubý emphasizes that the company also provides local services, gifts, and goods.1

    Before joining Slevomat, Martin Hrubý worked in research agencies such as Stem/Mark and Nielsen, and he also held a project manager position at Office Depot.1 He has experience in FMCG and e-commerce, assisting pharmaceutical brands with their strategic development in foreign markets.1 Before his role at Slevomat, Hrubý briefly managed the expansion of the career portal StartupJobs.1

    According to an interview with MAM, Hrubý and his colleagues have been working to communicate Slevomat's brand as more than just a discount portal by investing in quality communication.1 He notes that Slevomat is a strong brand with high brand awareness, so there are no plans to rebrand despite the company's evolution.1

    Highlights

    Apr 30 · manazerroku.cz
    Finalista soutěže Manažer roku 2023 – Martin Hrubý
    Mar 13 · mam.cz
    Martin Hrubý: Slevomat je silný brand, nemůžeme se ho zbavit - MAM
    Martin Hrubý: Slevomat je silný brand, nemůžeme se ho zbavit - MAM
    Oct 31 · hysummits.com
    22nd European Pharma and Biotech Project, Program and Portfolio ...

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    Martin Hruby
    Martin Hruby, photo 1
    Martin Hruby, photo 2
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    Location

    Czechia