Martin Hedevåg

Martin Hedevåg is the Founder & CEO of tryfraction, with a rich background in the tech and business sectors. Prior to his current role, he held positions at reputable companies such as Alan and Uber.

Martin Hedevåg pursued Executive Education at Harvard Business School Online and completed his B.A. in Economics from UC Santa Barbara, showcasing a commitment to academic and professional development.

His professional experience includes being the Co-founder & CEO of Fraction, Head of Commercial at Alan, Head of Driver Growth (EMEA), General Manager for Sweden, and various managerial roles at Uber. He also co-founded Triple Stories and excelled as a Professional Poker Player in the online poker arena.

With a diverse skill set encompassing strategic planning, operations management, and entrepreneurship, Martin Hedevåg's journey reflects a blend of business acumen and innovation across different industries.