Martin Fritsches

Martin Fritsches is a seasoned professional with over 20 years of experience within the BMW Group, now leading Rolls-Royce Motor Cars Americas and overseeing all operations and dealer relationships across the Americas region.

With a background in Business Administration from Australian Catholic University and Universidad de 'San Andrés', as well as language proficiency in English and German, Martin brings a diverse skill set to his leadership role.

His extensive career includes roles such as President & CEO of Rolls-Royce Motor Cars Americas, Vice President Sales & Marketing at Rolls-Royce Motor Cars, BMW Sales Director at BMW Group Brasil, and MINI General Manager at MINI Brasil among others, showcasing his versatile expertise in the automotive industry.

Martin's educational journey also includes a German High School degree from Goethe Schule Buenos Aires and primary and secondary education from the same institution, highlighting his commitment to continuous learning and growth.

Throughout his career, Martin Fritsches has honed his skills in areas such as process analysis, market research, sales, marketing, CRM, E-Business, and direct marketing, demonstrating a well-rounded professional with a deep understanding of the automotive business.

His experience extends to various roles within BMW Group and other organizations, where he has contributed significantly to the strategic growth and development of brands such as Rolls-Royce, BMW, MINI, and BMW Motorrad.

Martin's leadership at Rolls-Royce Motor Cars Americas underscores his ability to drive business success, build strong dealer relationships, and navigate the dynamics of the automotive market in the Americas region.