Martin Frimet

Martin Frimet is the founder of Unholy Bagels, a London-based business that specializes in New York-style bagels.1 His journey into the bagel business began after a trip to New York City, where he discovered the unique style of bagels that weren't readily available in London at the time.1

Background and Career Transition

Martin's background includes:

• A Jewish upbringing, which likely influenced his interest in bagels1
• Previous work experience in marketing and project management at Amazon12
• A passion for baking and experimenting with sandwich flavors since his youth1

After being offered redundancy from his corporate job, Martin decided to pursue his passion for baking bagels full-time.1 He initially started by making bagels for his colleagues at Amazon, which helped him perfect his recipe.1

Business Development

Unholy Bagels' journey includes:

• First market appearance in 2018, where Martin's bagels quickly gained popularity1
• Expansion to regular market slots as demand grew1
• Taking over a kitchen in a café in March 2020, just before the COVID-19 pandemic hit1

Business Philosophy and Future Plans

Martin's approach to his business is characterized by:

• A focus on creating New York-style bagels, which are larger, chewier, and have a distinct malty flavor1
• A meat-free menu that doesn't heavily promote plant-based eating, instead emphasizing tasty fillings1
• Creative and humorous naming of bagel fillings, such as "Cinco de Egg Mayo" and "Peas & Felafel"1

Looking ahead, Martin aims to:

• Obtain larger premises and potentially expand to additional cafes1
• Develop his cafes as social spaces that benefit the local community1
• Grow the business while maintaining its unique character and avoiding becoming a "nameless chain"1

Martin Frimet's LinkedIn username is martinfrimet, as mentioned in the query.