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Martin Bystedt
Head Of User Experience at Schibsted Media Group
Martin Bystedt is a seasoned leader with extensive experience in heading digital products, UX, and CRO teams for global consumer brands. He excels in driving business transformation by prioritizing customer-centric approaches, leveraging insights, streamlining processes, and fostering a collaborative team environment. Currently serving as the Head of User Experience (UX) at Schibsted, Scandinavia's premier media conglomerate, Martin oversees design teams focusing on various aspects such as design systems, newsroom tools, personalized content, and AI-infused news experiences. Moreover, he actively mentors startups and frequently participates as a speaker and panelist at industry events.