Martin Bentsen

Martin Bentsen is a multifaceted professional in the entertainment industry, specializing in actor marketing and coaching. He is a wikiHow Co-Author focusing on Marketing for Actors.4 With a background in film and television from NYU's Tisch School of the Arts, Bentsen has leveraged his education and experience to become a prominent figure in actor branding and career development.1

Professional Background

Bentsen graduated with honors from NYU's Tisch School of the Arts' Film and Television program in 2011, concentrating on directing.1 His career has since evolved to encompass various aspects of the entertainment industry:

1. Founder of City Headshots®: In 2010, Bentsen established this company, which has become the top-rated headshot studio in New York City according to Yelp.1
2. Acting Coach: He provides one-on-one coaching to actors, focusing on branding, marketing, and management strategies.1
3. Author: Bentsen wrote a book titled "Get Cast: Book More Acting Work by Thinking 'Outside the Industry'".1
4. Educator: He has conducted educational seminars on branding and marketing strategies for actors at various institutions, including The Actor's Green Room, Actor's Connection, and NYU.1

Expertise and Approach

Bentsen's approach to actor marketing is unique, drawing from strategies outside the traditional entertainment industry:

• He applies business and marketing principles to help actors advance their careers.1
• His methods focus on helping actors book larger roles and navigate the industry more effectively.1
• Bentsen emphasizes treating an acting career as a business, teaching marketing philosophies not typically covered in traditional acting classes.2

Impact and Recognition

Bentsen's work has had a significant impact on many actors' careers:

• His clients have secured roles on Broadway, booked major television shows, and signed with top agencies.1
• Actors coached by Bentsen report increased audition opportunities and career advancements.2
• He has helped over 5000 actors with various aspects of their careers since 2009.3

Martin Bentsen's ultimate goal is to "end the cliche of 'The Starving Artist'" by empowering actors with effective marketing and business strategies to succeed in the competitive entertainment industry.1