Martin Backlund

Martin Backlund is a highly accomplished professional with a diverse educational background and rich experience in the business and content acquisition industry.

He holds a Master of Business Administration from London Business School and UCLA Anderson School of Management, showcasing his strong academic foundation in business management.

Additionally, Martin has a background in social psychology and political science, having pursued a Master of Arts from the University of Cambridge.

His educational journey also includes studies in business management at Solvay Brussels School and completing his schooling at the International School of Brussels, reflecting his global perspective and diverse skill set.

In terms of professional experience, Martin has held key positions in renowned organizations, most recently serving as the Head of Content at UK Prime Video within the Amazon ecosystem.

Prior to this role, he was instrumental as the Principal of Content Acquisition and Senior Content Acquisition Manager at Amazon, demonstrating his expertise in content strategy and procurement.

Before his time at Amazon, Martin honed his strategic skills as the Senior Manager of Strategy in Emerging Markets at Viacom and gained valuable consulting experience as a Summer Associate at McKinsey & Company.

He has also showcased his operational capabilities by serving in various roles at Johnson & Johnson, including Operations Manager, Business Analyst, and Financial Systems Analyst, highlighting his versatility in different business functions.

Martin's analytical acumen and research capabilities were further demonstrated during his tenure as a Reporting Analyst at Euroclear and as a Freelance Market Research Consultant at IQ Research LLC, underlining his proficiency in data analysis and strategic insights.

With a blend of educational excellence and hands-on industry experience, Martin Backlund emerges as a seasoned professional adept at navigating the dynamic landscape of business management, content acquisition, strategy development, and market research.