Martijn Uitterlinden, a graduate in BA Hotel Management from Hogeschool Zuyd, embarked on his entrepreneurial journey post his education by founding a tosti (grilled cheese sandwich) business with the ambition to create a fresh food concept based on dairy products, in contrast to fast-food chains. Through his experiences at the Hotel Management School and running his own establishment, he gained valuable insights into the human aspect of business while realizing a need to bolster his knowledge in the business administration domain. This led him to transition to a major international organization to further solidify his business fundamentals. However, after a decade in the corporate world, his entrepreneurial spirit beckoned him back, seeking more direct impact through his own actions on an organizational level.

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