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    Martha Hiefield

    Human-centered business leader - Culture & equality champion - Change agent

    Martha Hiefield is a seasoned professional with over twenty years of digital experience, excelling as a results-driven leader in various capacities. She is dedicated to translating company visions into reality, collaborating with clients to actualize their digital strategies, and fostering a culture of excellence and innovation within organizations. Martha's achievements have garnered industry accolades, with POSSIBLE, the company she is associated with, receiving recognition for its thought leadership and outstanding work, including prestigious awards like Cannes Lions, Webby, and Addy's. Moreover, Martha's commitment to empowering individuals to excel in their roles is evident through her advocacy for diversity and inclusion, as well as championing initiatives aimed at improving gender equality in leadership positions.

    Throughout her career trajectory at POSSIBLE, Martha has held key roles such as Senior Producer, Director of Client Services, Chief of Staff, Managing Director/President, Global Chief Talent Officer, and her current position. Her steadfast dedication to enhancing organizational strategies, driving cultural change, and nurturing talent has not only propelled POSSIBLE's success but has also contributed to doubling the female leadership at the company under her guidance. Additionally, Martha is an accomplished author, contributing insightful pieces on diversity, inclusion, and the significance of culture in business to reputable publications like Ad Age, The Drum, Campaign, and the Huffington Post.

    Martha's educational background includes a degree in human environmental science with a focus on business and marketing, obtained from Seattle Pacific University. Her proactive involvement in community service is exemplified through her longstanding commitment to the Rotary Boys & Girls Club, where she served on the board for over twelve years, holding pivotal roles such as President, Marketing Chair, and Resource Committee member. Martha's passion for supporting children's causes aligns with her personal motto that emphasizes the importance of resilience and attitude in navigating life's challenges.

    Highlights

    Jan 4 · Campaign US
    Dentsu's Jacki Kelley to headline Campaign US Brunch Briefing - Campaign US
    Mar 12 · Adweek
    WPP Folds Possible, Cole & Weber Into Wunderman Thompson Seattle as Part of 'Powerhouse' Merger - Adweek
    WPP Folds Possible, Cole & Weber Into Wunderman Thompson Seattle as Part of 'Powerhouse' Merger - Ad