Martha Garcia

Martha Garcia is a skilled marketing professional with over 15 years of experience in the B2B industry. Her expertise lies in planning, executing, and measuring results of fully integrated demand generation campaigns, delivering on MQL goals to support sales growth targets, and generating activity in target accounts through Account Based Marketing (ABM). Martha collaborates effectively with teams across the globe to ensure program success, using marketing automation and CRM tools such as Marketo and Salesforce to efficiently communicate with her audience.

Martha graduated from The University of Texas at Austin with a concentration in Corporate Communication and Applied Learning and Development. She has held several positions in her career, including Associate Director, Crossix Field Marketing at Veeva Systems, Director, Marketing Campaigns - North America at Temenos, Senior Marketing Manager, Kony DBX at Kony, Inc., Senior Demand Generation Manager at Planview, Demand Generation Manager at Planview, Marketing Manager at ALI Solutions, Promotions Intern at Clear Channel Radio, Bilingual Elementary School Teacher at Laredo Independent School District, and On Air Talent at KRRG.

In her spare time, Martha enjoys developing buyer personas, content marketing, event planning and coordination, e-mail marketing, database management, and social media.