Marta Waydel

Marta Waydel is a prominent figure in the fashion and technology sectors, currently serving as the BD Digitalization at HOLY FASHION GROUP since March 2023. She has a robust background that merges fashion innovation with sustainability and technology.

Education and Background

Marta holds a diverse educational portfolio:

• BSc in Business Management from the Academy of Humanities and Economics.
• MSc in Marketing from the University of London.
• PGCert in Fashion Buying and Merchandising from the London College of Fashion.
• She is also pursuing a PhD at the University of the Arts London, focusing on fashion-related topics.

Her early career included roles as an international fashion model and assistant casting director, which provided her with significant insights into the fashion industry.

Professional Experience

In addition to her role at HOLY FASHION GROUP, Marta is:

• Co-Founder and Fashion Innovation Strategist at iKLEID, an initiative aimed at addressing fashion overconsumption through innovative solutions.
• A member of the Advisory Board for the Metaverse Fashion Council.
• Involved in various speaking engagements and panels focusing on fashion innovation, sustainability, and consumer behavior.

Marta's work emphasizes leveraging technology to create sustainable practices within the fashion industry, aiming to enhance consumer engagement while addressing environmental concerns.

Contributions to Fashion Tech

Marta is recognized for her contributions to the intersection of fashion and technology. She has been actively involved in projects that explore new concepts in fashion consumption and sustainability. Her insights into consumer behavior and market trends are pivotal for brands looking to innovate responsibly in today's digital landscape.

Her commitment to fostering a sustainable future in fashion is evident through her research initiatives and public speaking engagements, where she advocates for ethical practices within the industry.

Marta Waydel's multifaceted career reflects her dedication to driving change in the fashion sector through technology and sustainable practices.