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Marta Tacoronte
Head of Global Marketing and Partnerships activation at LaLiga
Marta Verano Tacoronte is a seasoned professional with vast experience in marketing and advertising across national and international companies in various sectors.
She specializes in brand launches, product repositioning, media strategies both online and offline, and has a wide network of media contacts.
Marta is well-versed in market research, internal and external communication, and event management, always focusing on ROI and cost efficiency.
With a track record of managing media budgets of up to 20 million euros, she brings a wealth of expertise to the table.
Her educational background includes studies in Media Research and Marketing at AIMC - AEDEMO, a Master's degree from Westdeutsche Akademie für Kommunikation in Germany, and a degree from Rheinische Friedrich-Wilhelms-Universität Bonn.
She has held key positions at reputable organizations such as LaLiga, Randstad España, Zurich Financial Services, DaimlerChrysler España, and Domingo Alonso S.A Volkswagen, among others.
Marta's professional journey has also taken her to London and Berlin where she worked on strategic projects for Volkswagen.
Her roles have encompassed global marketing, partnerships activation, franchise development, international business, advertising, media management, and communication.
With her diverse background and international exposure, Marta Verano Tacoronte is a seasoned marketing professional known for her strategic acumen and results-driven approach.