Dr. Marta D. Ockuly

Dr. Marta D. Ockuly is the C.E.O. (Chief Encouragement Officer) and founder of the Creative Potential Institute, a think tank dedicated to enhancing creativity and imagination across various sectors. She has a rich background in creativity research, having earned her Master of Science in Creativity from the International Center for Studies in Creativity in Buffalo, New York, in 2010.14

Professional Background

Dr. Ockuly serves as a creativity catalyst and coach, working with organizations to foster creative confidence and encourage innovative thinking. Her approach emphasizes the importance of "failing forward," where students and professionals are encouraged to take risks without the fear of evaluation, thereby enhancing their creative processes.136

Contributions to Creativity Research

She has developed a unique lexicon of creativity terms, consisting of over 500 words, aimed at redefining how creativity is understood and practiced. Dr. Ockuly's work draws on concepts from notable researchers like Ruth Richards and Mark Runco, focusing on the idea that all creativity begins with personal creativity.12

Philosophy on Imagination and Creativity

Dr. Ockuly believes that imagination is a fundamental component of creativity, stating that "there is no creativity without imagination." She advocates for teaching methods that nurture imagination at all educational levels, moving away from standardized learning approaches.24 Her philosophy centers around empowering individuals to connect with their unique creative potential.

Current Engagements

In addition to her role at the Creative Potential Institute, Dr. Ockuly is involved with various initiatives aimed at promoting creativity in education and beyond. She is also an advisory board member for the United Nations World Creativity & Innovation Day.56

For more detailed insights into her work and philosophy, you can refer to her LinkedIn profile where she shares updates and resources related to creativity and education.3