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Marta Marszal
Strategic Designer, Design Thinking facilitator & trainer
Marta Marszal is a seasoned Strategic Design facilitator and trainer who thrives on answering the 'why' to establish clarity, purpose, and alignment in both personal and professional scenarios.
With a background in Architecture from ETH Zürich and Politechnika Wrocławska, Marta is the CEO and founder of Remember to Play (RtP), a Strategic Design Consultancy focused on aiding organizations in their growth and relevance by creating services and products that address genuine consumer needs and harness emerging technologies.
Marta's approach to Strategic Design involves leveraging design tools and methodologies like visual thinking, customer journey mapping, ideation techniques, empathy, and prototyping to guide strategic decision-making. She combines influences from Design Thinking, Lean, and Agile methodologies to provide a holistic and effective solution for her clients.
In her role as a senior facilitator and trainer, Marta collaborates with organizational leaders and teams to unearth new business prospects, formulate ideas that align with customer requirements, are feasible for development, and have revenue-generating potential. She champions a co-creative approach where all stakeholders contribute their expertise, fostering a sense of ownership in the final outcome.
Marta's professional journey includes roles such as Founder at Remember to Play, Partner & Chief Design Officer at travel iago, Architect at Superpool, and internships at agps architecture and bc comm.
Her educational background in Architecture coupled with her extensive experience in Strategic Design and facilitation positions Marta as a prominent figure in guiding organizations towards innovation, customer-centric approaches, and sustainable growth.