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Marta Lesiewska
Sustainability - ESG - Communications -
Professional Background
Marta Lesiewska is a distinguished bilingual communications and sustainability expert notable for her innovative approach and substantial experience in developing strategic business solutions that emphasize sustainable practices. Having forged her path as a self-starter and creative thinker, Marta is adept at tackling complex business challenges employing a responsible and data-driven methodology. Her career is characterized by a passion for change, particularly in the realms of sustainability strategy and policy development for multinational corporations. Through her expertise, she has emerged as a proactive change agent with extensive experience in collating efficient communications strategies that seamlessly integrate multiple channels and stakeholders.
Her extensive professional background boasts the execution of over 90 campaigns, including effective crisis management initiatives, for more than 60 brands across various market segments and geographical territories. Throughout her career, Marta has successfully influenced C-suite executives and top managers by leveraging reputation management tools and strategies that resonate in a deadline-sensitive environment. Her unique ability to connect the dots between disparate elements allows her to not only solve pressing problems but also create additional value for her clients and organizations.
Education and Achievements
Marta's academic journey is as impressive as her professional career, encompassing a diverse range of studies focusing on business administration, communication, sociology, and education. She obtained her Bachelor of Education in Business from Carleton University, enhancing her foundational skills in effective communication and educational practices.
Her pursuit of higher education continued with a Master of Business Administration specializing in Business Administration and Management from the Dyson School of Design Engineering. At this esteemed institution, she honed her managerial acumen, equipping herself with the effective strategies necessary for leading businesses within today’s rapidly evolving market landscape.
Furthermore, Marta has excelled in the field of media studies, completing her Master’s in Communication at the University of Warsaw, as well as a Master’s in Sociology at the same university, which has significantly contributed to her understanding of societal dynamics and communication principles. Marta also studied at the Swedish Institute A College of Health Sciences, where she developed an appreciation for the intersections of health and communication strategies.
Relevant Experience
Throughout her illustrious career, Marta has been at the forefront of significant corporate responsibility initiatives, further showcasing her expertise in environmental, social, and governance (ESG) fields. As the Founder and ESG and Sustainability Consultant at Inspired | Corporate Responsibility, she leads interdisciplinary teams in forging impactful CSR strategies. Her work primarily centers around designing innovative projects that frequently receive accolades for their creativity and effectiveness.
Before her current role, Marta co-founded Snow PR, where she managed high-profile accounts and campaigns that underscored the importance of transparency and responsibility in communications. Her role as Account Director at Grupa Walk saw her drive successful communications strategies that reinforced brand reputation and established lasting relationships with key stakeholders in the market.
Earlier in her career, Marta acted as Senior Account Manager at MSL Group and Head of Consumer Practice at Grupa Walk, where her strategic foresight transformed numerous campaigns into award-winning initiatives. Her time as an Account Manager allowed her to further refine her project management and communications skills, effectively bridging the gap between corporate strategy and consumer engagement. Marta began her professional journey as an Account Executive in the Corporate Communication Department at Publicis, where she built the foundational skills that now define her impressive career.
Achievements
Marta's career is adorned with numerous accolades that affirm her deep commitment to sustainability, community engagement, and corporate responsibility. Not only is she recognized for her strategic insights in crisis management, but she also has been instrumental in shaping the narratives of her clients, leading innovative campaigns that have not only won awards but also set benchmarks in the industry. Her multi-faceted approach to communications has brought visibility and focus to critical sustainability issues, making her a respected leader in her field.
Moreover, she is particularly proud of her role in developing comprehensive CSR strategies that align with global sustainability trends, contributing significantly to her clients' reputations and operational efficienc.
Industry Expertise
Marta Lesiewska’s expertise spans several key areas, including but not limited to:
- Corporate Social Responsibility (CSR) Strategies
- Sustainable Business Practices
- Integrated Communications Strategies
- Change Management
- Reputation Management and Crisis Communication
- Bilingual Communications (Polish and English)
Personal Attributes
Marta is widely recognized for her proactive and hands-on approach to management. Her ability to engage stakeholders, influence leadership, and drive strategic initiatives is complemented by her creative thinking and problem-solving skills. Marta embodies the qualities of a true leader, a visionary who not only seeks to execute projects but to inspire change within the organizations she collaborates with.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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