Marta Karlqvist

Marta Karlqvist is the CEO of Hill+Knowlton Strategies in the Nordic region, a position she has held since 2018. Based in Stockholm, she has played a crucial role in leading the agency's operations across Finland, Norway, and Sweden. Under her leadership, the Nordic division has experienced notable growth, including a 4% increase in revenue last year, which reflects a successful turnaround in Finland and Norway alongside strong performance in Sweden.1

Karlqvist is recognized for her commitment to fostering a positive workplace culture; she aims to position Hill+Knowlton as "the kindest agency in the region," emphasizing employee experience and inclusivity.1 She has also been involved in significant client engagements, securing new business from major companies such as Pfizer, Lidl, and Accenture, while enhancing relationships with existing clients like Amazon and BMW.1

In addition to her role at Hill+Knowlton, Marta Karlqvist has contributed to industry events, serving on juries for prestigious awards like the Cannes Lions, where she was noted as a member of the jury panel.23 Her professional background includes extensive experience in public relations and strategic communications, making her a prominent figure in the Nordic PR landscape.4