Marta Bertomeu

Marta Bertomeu is a professional in Digital Marketing and Corporate Communication, currently working at Vicky Foods, a leading company in the food industry known for its baked goods. She is responsible for online marketing, internal communication, and the coordination of initiatives aimed at promoting a healthy organizational culture within the company.13

Bertomeu has participated in various forums and discussions, sharing her insights on the importance of human capital in family businesses and the role of effective communication strategies in enhancing brand visibility. Her contributions to events, such as the Family Business Chair at the University of Valencia, highlight her commitment to fostering professional development and youth employability.12

In her role at Vicky Foods, she has been involved in projects that aim to increase the brand's online presence and engage with consumers through innovative marketing strategies. This includes leveraging social media platforms to enhance communication and brand identity.23 Her educational background includes a Master's degree focused on digital marketing, which supports her expertise in navigating the complexities of online brand management.