Marta Alvarez

Marta Alvarez is a seasoned professional with over 20 years of experience in the retail sector, known for her ability to transmit emotions and create memorable customer experiences.

Her career started in the family bakery business, managing her own franchise at Panadería Lemona and exceeding sales targets by 18%, establishing a strong presence in the heart of Bilbao.

Transitioning to the fashion industry, Marta served as a Director of her own fashion store, then progressed to roles like Area Manager and Trainer at Panadería Lemona, overseeing 45 staff in 19 locations, and surpassing growth forecasts by up to 23%.

Joining the renowned brand NIKE, Marta led strategic initiatives for a new location in Vizcaya, achieving milestones like securing the merchandising for Athletic de Bilbao and focusing on team motivation through sports-related activities.

Currently, at TUC TUC, Marta manages a key national store, leading a team dedicated to enhancing customer benefits in a fast-paced environment, while also providing training to executives in France, China, and Spain, and store managers in Central and Northern Spain, emphasizing commercial strategies and internal brand management.

In addition to her role at TUC TUC, Marta conducts training sessions for nearby businesses, leveraging her expertise in emotional management for both team members and customers.

With a diverse educational background including studies in environmental management, chemical process technology, sales management, ecommerce, coaching, NLP, and team leadership, Marta combines her theoretical knowledge with practical hands-on experience to drive success in the retail industry.