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    Marshall Cohen

    Consultant, Board of Directors, Advisory Board Member and Founder, Marshall Cohen Associates. I help companies, large and small, understand the consumer and their customers.

    Professional Background

    Marshall Cohen is a distinguished consumer researcher and marketer with extensive experience in understanding consumer attitudes and behaviors. He has dedicated his career to assisting companies in enhancing their customer-centricity, ultimately leading to increased success and profitability. Marshall is renowned for his capacity to serve both on boards and advisory boards, as well as engaging in consulting projects that facilitate transformative changes for businesses.

    Throughout his illustrious career, he has helmed large research and marketing organizations within the media and internet landscapes, working with notable giants such as MTV Networks, AOL, and Univision. His multifaceted approach includes engaging deeply with clients to ensure that their products and services are not only meeting market needs but also capitalizing on effective marketing strategies, branding initiatives, and competitive positioning.

    In his current role, Marshall offers his expertise in two major capacities: as an advisor on Board of Directors or Advisory Boards, where he aids the existing research and marketing teams, and as a consultant, overseeing the design and execution of comprehensive projects aimed at delivering actionable insights and strategies tailored to enhance product positioning, marketing endeavors, and promotional activities.

    Education and Achievements

    Marshall Cohen began his academic journey with a Bachelor of Arts degree in Communications from Penn State University. He continued his studies with a Master of Arts degree in Communications from the University of Florida, followed by an ABD status (all but dissertation) in the same field, highlighting his commitment to depth and understanding in communication studies. This rich educational foundation has served as a springboard into his successful career, equipping him with critical tools to analyze, interpret, and influence consumer behavior fundaments.

    Marshall's professional journey is adorned with a wealth of achievements and recognitions. He has played a pivotal role in guiding numerous companies through various stages of growth, assisting them in navigating competitive landscapes and market fluctuations by utilizing top-tier research methodologies and strategic insights. His advisory roles with early-stage firms, such as Tru Optic (recently acquired by TransUnion) and Adelaide, exemplify his dedication to nurturing emerging talents and facilitating innovation in the marketplace.

    Notable Contributions

    Over the years, Marshall Cohen has contributed significantly to various organizations, both as an advisor and through executive leadership roles. His tenure as Executive Vice President of Corporate Research at Univision Communications, Inc., as well as his role as Senior Vice President at AOL/AOL Time Warner, underscores his ability to lead influential teams and drive compelling research outcomes. Additionally, he has notably served on the Boards or Advisory Boards of several notable companies including Comedy Central, Bluefin Labs (acquired by Twitter), and Stitcher (acquired by Deezer), among many others.

    Marshall is also involved in numerous philanthropic efforts, offering his expertise to non-profit organizations like Robin Hood, Gilda’s Club, Red Nose Day, and Comic Relief. His dedication to enriching both commercial and community organizations exemplifies his holistic approach to making a meaningful impact across diverse sectors.

    In seeking new opportunities, Marshall Cohen remains passionate about collaborating with unprecedented talent to tackle unique challenges, all while ensuring businesses listen attentively to their consumers. He accepts equity as part of his remuneration for early-stage clients, displaying his belief in the potential growth and success of innovative companies. Marshall's forward-thinking mindset continues to position him as an invaluable asset in guiding organizations toward a prosperous future through a consumer-focused lens.

    Related Questions

    How did Marshall Cohen develop his extensive expertise in consumer research and marketing strategies?
    What key roles did Marshall Cohen play in the major media companies he worked for, such as MTV Networks and AOL?
    In what ways does Marshall Cohen approach the challenges faced by early-stage companies compared to seasoned organizations?
    What are some of the innovative strategies Marshall Cohen has implemented to help companies rebrand or enhance their market positioning?
    How has Marshall Cohen’s background in communications contributed to his success as a consumer researcher and marketer?
    What are the significant outcomes of the consulting projects Marshall Cohen has led for companies like Comedy Central and Univision?
    How does Marshall Cohen prioritize consumer listening in the businesses he advises?
    Marshall Cohen
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    Location

    New York City Metropolitan Area
    Location