Marsha Gustafson

Marsha Gustafson is a seasoned marketing professional with a strong background in direct marketing and customer acquisition strategies.

She specializes in helping companies expand their customer base by utilizing targeted direct marketing campaigns focused on reaching potential prospects who have shown interest in specific areas.

Marsha's expertise lies in leveraging a responsive database of over 150 million US consumers with self-reported lifestyle preferences across various categories such as hobbies, sports, education, family demographics, and more.

Her approach involves reaching out to prospects through various channels including email, text messaging, and postal campaigns, aiming to introduce products and services to potential long-term customers.

Working with major brands and smaller businesses alike, Marsha is dedicated to helping clients grow their market presence and increase sales through tailored marketing solutions.

Marsha Gustafson also collaborates extensively with agencies and brokers, offering wholesale pricing structures to facilitate list rentals and maximize profits for clients.

In addition to her current role at Pathfinder Direct Ltd, where she focuses on email, postal, and marketing strategies, Marsha has previously held positions as an Account Executive at Advanstar Communications/Questex Media Group and as an Executive Recruiter/Owner at Pathfinders Search & Placement.

She is at the forefront of digital marketing trends and has recently expanded her services to include digital, mobile, and promotions, as well as cutting-edge technologies like Programmatic Advertising and Artificial Intelligence Platforms tailored for small to mid-sized companies.

Marsha Gustafson invites those interested in enhancing their customer acquisition and sales strategies to reach out and explore how her expertise can assist in achieving their business goals.