Marsela Limesa

Marsela Limesa is a prominent entrepreneur and angel investor, best known as the Co-founder and President of Somethinc - BeautyHaul, an Indonesian beauty platform. Under her leadership, the company achieved remarkable growth, reaching over $60 million in net revenue within just 1.5 years from its seed stage.23

Background and Career

• Education: Marsela studied at the National University of Singapore, where she developed a strong foundation for her career.
• Previous Experience:
  • She worked at Sequoia Capital, focusing on deal sourcing and investment management for various startups in Southeast Asia.2
  • Her roles at Grab included strategic projects and corporate strategy, where she was instrumental in launching key services like GrabFood in Indonesia.2
  • She also held positions in investment banking and equity research at firms such as Cargill and Goldman Sachs.2

Achievements

Marsela has been recognized for her contributions to the beauty industry, including being named in Forbes Indonesia's 30 Under 30 Class of 2022.5 Her commitment to sustainability is evident through initiatives at Somethinc, which aims to reduce plastic waste by using recycled materials in packaging and collaborating with organizations to promote recycling efforts.34

Recent Developments

As of early 2023, it was reported that Marsela Limesa had left her position at Somethinc, although details surrounding this transition remain unclear.1