Marrianne Little

Marrianne Little is a copywriter and creative director who has worked as the Google Assistant Copy Lead. In this role, she wrote over 3,000 responses for Google Assistant, covering a wide range of topics including FAQs, trending topics, cultural events, and popular festivities. Her work focused on crafting responses that were designed to delight, entertain, and inform users in a uniquely Australian way.1

Beyond her work with Google, Marrianne Little has experience in various marketing and advertising campaigns across different industries:

Advertising Campaigns

Retail:: She worked on campaigns for Kmart, promoting affordable and stylish fashion.1

Sports and Entertainment::

• Developed campaigns for thoroughbred racing, targeting a younger audience through digital, social, and experiential media.1
• Created campaigns for the National Rugby League (NRL), including a Mother's Day campaign to highlight the role of women in the sport.1

Food and Beverage::

• Produced content for Hungry Jack's, including Valentine's Day e-cards and campaigns for new product launches.1
• Created budget-friendly animated content for Oreo desserts.1

Automotive:: Participated in celebrating Volkswagen GTI's 40th anniversary with a user-generated content film.1

Other Notable Work

• Contributed to a viral campaign during a federal election, giving young Australians a platform to share their climate change concerns.1
• Worked on relaunching the Fisherman's Friend brand.1
• Developed campaigns for the Australian Financial Review and BRW magazine to attract younger readers.1

Marrianne Little's work demonstrates her versatility in creating engaging content across various platforms and industries, with a particular focus on digital and social media campaigns.1