Marlous Spaven

Marlous Spaven is a passionate professional with extensive experience in retail, customer-facing roles, and the agency world, specializing in the development of strategic customer journeys. Leading a team of designers, copywriters, programmers, and data experts, she meticulously executes these strategies to help clients achieve their goals.

In her spare time, Marlous shapes the activities of DeMeter, a professional association for dialogue marketers, organizing engaging seminars and networking events.

She holds a diverse educational background, having studied HAVO and VWO with a focus on English, Dutch, Physics, Mathematics, Chemistry, Biology, and Arts and Crafts at Scholen Gemeenschap Lelystad. She further pursued a Master of Arts in Design Strategy and Innovation, as well as a Bachelor of Science in Industrial Design Engineering at Brunel University London.

Marlous Spaven has held significant roles in various organizations, including Data Driven MD & founding partner at 100%driven, Content Strategist and data-driven creative at 100%Marketing Automation, and a NIMA qualified examiner at NIMA. She has also contributed as a Marketing Associate at 100%EMAIL and served as the Chairperson at DeMeter, the professional association for Direct Marketers. Additionally, she owned MET content and TIM Dialogue Marketing B.V., where she was a Partner & Account Director.

Her professional journey includes positions such as Format & Communication Manager at KPN, Project & Account Manager a.i. at Target Interactive Marketing, and Senior Account Manager at Vivid Brand Ltd. Marlous also has experience as a Design Manager at Tesco Plc and has undertaken work placements at Tesco Plc, Crown Cork & Seal, and jonk.

Marlous Spaven's expertise lies in designing and implementing effective customer journeys, utilizing a combination of creativity, data-driven insights, and thorough strategizing to meet client objectives. Her involvement with DeMeter showcases her commitment to fostering a vibrant community of dialogue marketers through engaging events and knowledge-sharing opportunities.