Marlies Bayha

Marlies Bayha is the Executive Creative Director at TERRITORY, a prominent marketing services agency under the Bertelsmann group. She has been with the company since 2012 and currently oversees creative operations across various locations, particularly focusing on the creative direction of TERRITORY Webguerillas, a unit specializing in innovative digital marketing strategies.

Professional Background

• Role at TERRITORY: As Executive Creative Director, Bayha is responsible for leading creative teams and developing strategic campaigns for major clients, including Audi and BMW. Her work emphasizes the integration of digital platforms and social media to enhance brand engagement and communication strategies.14
• Notable Projects: Under her leadership, TERRITORY has executed significant campaigns such as BMW's first TikTok campaign, aimed at engaging younger audiences through influencer marketing.2 Additionally, she expressed excitement about working with Audi, highlighting the brand's technological innovation and commitment to quality.1

Expertise

Bayha's expertise lies in post-digital creativity, focusing on how brands can effectively communicate in a rapidly evolving digital landscape. She advocates for creative solutions that resonate with target audiences while maintaining brand integrity.45

Recognition

Her contributions to the field have been acknowledged within industry circles, where she participates in discussions about creativity and technology's role in marketing.36

Overall, Marlies Bayha is recognized for her strategic vision and ability to adapt traditional marketing approaches to contemporary digital environments.