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Marlaina Mannella
Retail Marketing | Cross-Functional Leadership | Beauty | CPG | Business Development | Author
Marlaina Mannella is the Founder and CEO of Convertable Marketing, a company specializing in marketing strategies primarily within the beauty and consumer packaged goods (CPG) sectors. She has a robust background in business management, holding a Bachelor of Science degree in Business Management from Saint Elizabeth University and further education at the University of Vermont.1
Professional Experience
Marlaina has extensive experience in the beauty industry, notably with Benefit Cosmetics, where she held several key positions:
- Senior Director of Omni-Channel Marketing
- Director of Omni-Channel Marketing
- Senior Manager of Omni-Channel Marketing
- Omni-Marketing Manager
- Wholesale Account Manager for Department Stores
Her roles at Benefit Cosmetics involved developing and executing comprehensive marketing strategies across various channels, showcasing her expertise in cross-functional leadership and business development.1
Recent Ventures
In addition to her marketing career, Marlaina has recently published a children's book, reflecting her diverse interests and entrepreneurial spirit.2 She is based in Philadelphia, Pennsylvania, and actively engages with a professional network on LinkedIn, where she shares insights and updates about her work and projects.1