Markus Schwarzer, the CEO and Co-Founder of Cyanite and Groovecat, is an experienced business executive and music-tech innovator. With a background in strategic planning and business modelling, Schwarzer is a published author of business model innovation in the music industry. Passionate about music, he is considered a walking music dictionary and is an early mover in music AI.

Schwarzer studied Business Administration at Georg-August-Universität Göttingen and Music & Creative Industries at Popakademie Baden-Württemberg. He also studied Economics at Københavns Universitet-University of Copenhagen.

As the CEO of Cyanite.ai, Schwarzer leads the mission to bring man and machine together in the music industry. The company creates free solutions and helps companies bring their catalogs to the next level. Schwarzer is also a former guest lecturer at Popakademie Baden-Württemberg, co-founder and head of marketing at Serve & Volley Records GbR, project manager at shoot music, and PR assistant at Verstärker Medienmarketing GmbH.

Markus Schwarzer's expertise includes strategic planning, business modelling, innovation and music-tech, music and creative industries, music AI, and entrepreneurship.