Markus Pfründer

Markus Pfründer is a highly accomplished professional with a strong educational background and extensive experience in business administration, data-driven marketing, customer insight, pricing, and CRM.

He holds a Master's in Business Administration from the University of Augsburg, a Master of Business Administration from the University of Pittsburgh Katz Graduate School of Business, and has studied at Westminster Business School.

Markus has held key positions in renowned organizations, including his current role as General Manager Europe at Precima, a NielsenIQ company under NielsenIQ.

His previous roles include serving as the Global Director Data, CRM & Data Driven Marketing at METRONOM GmbH, Bereichsleiter/Division CRM, Business Intelligence, and digital Marketing at Metro Cash & Carry Deutschland GmbH, as well as Global Head Customer Insight, Pricing, and CRM at METRO AG.

Prior to these positions, he has demonstrated his expertise at various levels, such as being the Head of CRM and Associate Partner/Principal at BBDO, Principal Consultant at PwC Deutschland, and contributing to marketing initiatives at Unilever.

Markus Pfründer's professional journey showcases a diverse skill set in business management, strategic marketing, customer relationship management, and data analysis, making him a valuable asset in the fields of business intelligence, marketing strategy, and customer insights.