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Mark Sisson
Founder and CEO at Primal Kitchen
Mark Sisson is a prominent figure in the health and wellness industry, best known as the co-founder and owner of Primal Kitchen, a brand that specializes in health-conscious food products, particularly condiments and sauces made from high-quality, real ingredients. He co-founded Primal Kitchen in 2015 alongside Morgan Buehler, aiming to provide healthier alternatives to traditional condiments.123
Background and Career
Before establishing Primal Kitchen, Sisson had a successful career as an elite athlete. He was a competitive distance runner who qualified for the U.S. Olympic Trials and finished fourth in the Ironman World Championship in 1982. His athletic background heavily influenced his later focus on health and nutrition.34
In addition to his entrepreneurial pursuits, Sisson is a bestselling author with several books on health and wellness, including The Primal Blueprint and The Keto Reset Diet. He has also been an influential voice in the ancestral health movement through his blog, Mark's Daily Apple, which has garnered millions of readers.134
Primal Kitchen
Primal Kitchen was founded with the mission to create delicious, health-enhancing pantry staples that align with a primal diet philosophy, emphasizing whole foods and avoiding processed ingredients. The brand gained significant traction with its avocado oil mayonnaise, which became a bestseller on Amazon.15 In 2018, Primal Kitchen was acquired by Kraft Heinz for $200 million, allowing it to expand its reach while maintaining its commitment to quality.23
Sisson continues to lead Primal Kitchen, focusing on product development and promoting a lifestyle centered around clean eating and wellness. His goal is to help 100 million people achieve better health through informed dietary choices.45
Personal Philosophy
Sisson advocates for a holistic approach to health that combines proper nutrition with physical activity and mental well-being. He emphasizes the importance of real food and has built his brand around the idea that healthy eating can be enjoyable and sustainable.36
In summary, Mark Sisson is not only a successful entrepreneur but also a passionate advocate for health and wellness, leveraging his expertise to inspire others through his products and writings.