Mark Potter

Mark Potter is the CEO of Conduit, Inc., a marketing company known for its publication of CANVAS magazine, which targets marketing professionals with high-quality content. Under his leadership, Conduit has become an award-winning agency that focuses on storytelling and community building through various custom publications and digital content strategies.1

Background and Education

• Education: Mark holds a degree in Economics from Allegheny College and an MBA in Marketing from Loyola Marymount University, College of Business Administration.
• Previous Experience: Before founding Conduit in 2007, he served as the Vice President of Marketing at Unisource Worldwide, where he managed strategic marketing initiatives for the company.1

Achievements

• Publications: He is the author of the book Egrets, Hockey Sticks, & Roller Skates, showcasing his passion for writing.1
• Community Engagement: Conduit emphasizes creating meaningful content that resonates with audiences rather than traditional sales tactics, aiming to build lasting relationships with clients.2

Personal Life

Mark resides in Cranberry Township, Pennsylvania, with his wife and two children. He describes himself as a husband, father, and an enthusiastic yet self-proclaimed "bad" adult league hockey player.12

His approach to marketing is deeply rooted in listening and understanding client needs, which he believes is crucial for success in the industry.3