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Mark Poon
Experienced professional with a background in database managing, analytics and HR systems
Mark Poon is a prominent figure in the sneaker resale business, operating as a self-employed entrepreneur since January 2019. His expertise lies in navigating the complexities of the sneaker market, which has evolved significantly from a niche hobby to a lucrative investment avenue. The global sneaker resale market is currently valued at approximately $2 billion and is projected to triple in value over the next few years.1
Background and Career
Poon's journey in the sneaker industry began with his involvement in importing and exporting sneakers between the United States and Hong Kong, which helped bridge the sneaker culture between these regions.3 He has amassed a personal collection that exceeds 2,000 pairs, showcasing his deep commitment to sneaker culture and investment.2
In addition to his resale business, Poon has collaborated with major brands like Nike, indicating his strong connections within the industry. His approach is characterized by a focus on both community and commerce, reflecting a broader trend where sneakers are seen not only as fashion items but also as valuable assets that can appreciate over time.12
Personal Insights
Mark Poon identifies himself as a Nike loyalist and emphasizes the importance of design over brand loyalty among sneaker enthusiasts in China. He believes that the design quality often outweighs brand recognition when it comes to consumer purchases.2 This perspective highlights the evolving nature of consumer behavior in the sneaker market, particularly in regions like China where streetwear is rapidly gaining traction.
Current Status
As of now, Mark Poon continues to run his sneaker resale business from Playa Vista, California. At 41 years old, he remains actively engaged in both the resale market and broader discussions about sneaker culture and its implications for fashion and investment.54 His LinkedIn profile indicates that he has also pursued further education, including courses at UCLA Extension, which may complement his entrepreneurial efforts in the dynamic world of sneakers.4
