Mark Pepe

Mark Pepe is a seasoned marketing leader with an impressive 20-year track record in the global B2B technology sector, renowned for driving the success of marketing strategies that directly impact sales conversion rates, revenue growth, and market share expansion.

As a senior marketing executive, Mark has achieved significant accomplishments which include a remarkable 26% Lead-to-Opportunity Revenue Pipeline Conversion through global integrated marketing campaigns, demonstrating his prowess in steering business-critical initiatives that lead to tangible results.

His expertise extends to managing global integrated marketing campaigns for TE Connectivity's Automotive business, overseeing brand, product, and university recruiting campaigns that have notably contributed to the growth of the Transportation Solutions segment to $7 billion.

Mark's contributions are also evident in his role at Vishay, where he managed digital and channel marketing programs resulting in a substantial total revenue growth of over $300 million within three years.

Furthermore, Mark's strategic leadership in managing demand generation marketing campaigns at TiVo played a pivotal role in catapulting the company's revenue from $250 million to nearly $800 million in just five years, showcasing his ability to drive substantial business growth.

His accolades include prestigious industry awards such as the Gemstar-TV Guide Corporate Award and the CTAM Marketing Award during his tenure at TiVo, underscoring his commitment to excellence and innovation in marketing.

In addition to his notable achievements, Mark Pepe boasts a diverse skill set which includes managing marketing managers and project teams, developing comprehensive strategic plans, handling multi-million-dollar budgets, and spearheading digital marketing initiatives for global market expansion.

His proficiency in automated marketing, SEO, SEM, CMS, and social media, combined with his ability to create and execute integrated marketing campaigns, underscores his adaptability and expertise in navigating the ever-evolving landscape of marketing.

With a strong focus on data-driven decision-making, Mark is adept at tracking campaign metrics, conducting in-depth analytics reporting, and leveraging ABM strategies, holding a certification with Demandbase, to drive targeted marketing efforts.

Mark holds a solid educational background, having pursued an MBA in International Business from the University of London International Programmes and a BA in Business from Penn State University, reflecting his commitment to continuous learning and professional development.

Currently serving as the Director of Integrated Marketing - Transportation Solutions at TE Connectivity, Mark Pepe has previously held key leadership roles including Director of Integrated Marketing - Automotive Business at TE Connectivity, as well as Senior Marketing Manager positions at Vishay and TiVo, solidifying his reputation as a versatile marketing leader with a proven track record of success.