Mark McGuinness

Mark McGuinness is a prominent figure in the creative coaching industry, recognized for his work as the Owner of Lateral Action, a platform dedicated to helping creative professionals thrive. He co-founded Lateral Action to provide resources, coaching, and insights tailored for creatives navigating the complexities of modern artistic careers.

Background and Career

• Education and Early Career: McGuinness has a diverse background that includes experience as a psychotherapist, which informs his approach to coaching. He holds a Master's degree in Creative & Media Enterprises, equipping him with both psychological and business acumen to assist creatives effectively.23

• Coaching and Publications: Since 1996, McGuinness has been coaching individuals across various creative fields, helping them with personal development, creativity enhancement, and business strategies. He has authored several books aimed at guiding creatives, including titles like 21 Insights for 21st Century Creatives and Resilience for Creative People .135 His work has been featured in major publications such as The Guardian and Vogue .16

• Podcasting: He hosts The 21st Century Creative Podcast, where he interviews notable creators and shares insights on overcoming challenges in the creative process. This podcast serves as a resource for those looking to enhance their creative careers amid modern distractions .135

• Poetry: In addition to coaching, McGuinness is an award-winning poet whose work has been published in various literary journals. His poetry often reflects his experiences with criticism and resilience, themes that are central to his coaching philosophy .24

Contributions and Philosophy

McGuinness emphasizes the importance of resilience in the face of rejection and criticism, advocating for a mindset that allows creatives to separate their self-worth from their work. His approach encourages individuals to embrace feedback constructively while maintaining their artistic integrity .23 Through Lateral Action, he aims to empower creatives by providing them with tools and strategies to succeed in an increasingly competitive landscape.

In summary, Mark McGuinness is a multifaceted professional whose contributions as a coach, author, podcaster, and poet significantly impact the creative community. His work at Lateral Action continues to inspire many aspiring and established creatives alike.