Mark McGregor

Mark McGregor is a seasoned Product, Marketing, and Business Strategy Consultant based in the West Midlands, England. With over 25 years of experience in the software industry, he has a robust background in marketing and strategic consulting, particularly in B2B environments.

Professional Experience

• Freelance Consultant (November 2016 - Present): Mark has been providing strategic consulting services, focusing on product marketing and business strategy.
• Apromore (December 2022 - August 2023): Served as a part-time consultant specializing in product marketing and strategy.
• CEMEX (November 2022 - May 2023): Worked as a consultant and advisor on a part-time basis.
• iGrafx (November 2021 - November 2022): Acted as a strategy advisor for marketing and product marketing.
• Signavio (January 2017 - June 2020): Provided strategic advisory services in product and marketing.

Mark's previous roles include significant positions at companies like Gartner, OpenText, and Popkin Software, where he held various leadership roles including Director of Product Marketing and Research Director. His extensive experience spans across multiple sectors, enhancing his expertise in market strategy and product development.

Certifications

Mark holds several certifications that underscore his expertise:

• PRINCE2 Registered Practitioner
• Six Sigma Black Belt
• Pragmatic Certified Product Manager
• Licensed Trainer in Neuro-Linguistic Programming

These qualifications complement his practical experience, allowing him to effectively guide organizations in optimizing their marketing and business strategies.

Overall, Mark McGregor's diverse background and comprehensive skill set make him a valuable asset to any organization seeking to enhance its product marketing and strategic initiatives.