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Mark McEachran
Senior Vice President, Product Management at Yieldmo
Mark McEachran is a seasoned Product Manager and Engineer with over 20 years of experience in advertising and marketing technology. He is a growth and acquisition strategist with a solid track record in non-public, pre-public, and public company initiatives. Mark has demonstrated competent leadership skills in direct team, cross-team, and tiger team structures.
His key competencies include Real-Time Bidding, Header Bidding, Data Management Platforms, Systems at Scale, Team Development, GTM & Product Marketing, Panel & Public Speaking, as well as proficiency in MySQL, PHP, JavaScript, and HTML.
Mark McEachran pursued his education in Computer Information Systems, earning a Bachelor's degree from the Illinois Institute of Technology.
Throughout his career, Mark held various notable positions, including Senior Vice President, Product Management, Platform at Yieldmo, Owner at O'Berry, Vice President, Product Management at Nexstar Digital, Board Of Advisors at InsightStudios, LLC, Vice President, Product Management at Rakuten USA, Founder at Scrypter, Vice President, Product Management - Emerging Channels at Rubicon Project, Senior Director, Products at Signal, Adjunct Professor at Startup Institute, Advisor at PageWoo, Product Manager for Real-Time Bidding at Rubicon Project, President at Big City Technology, Director of Direct Marketing Engineering at L90, and Intranet Designer at USN Communications.