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Mark Macdonald
Product Lead @ Strava
Mark Macdonald is the Product Lead for Community Growth at Strava, a prominent fitness tracking application that connects millions of athletes worldwide. He is based in Oakland, California, and has a significant background in driving user-centric innovations and growth strategies within digital communities.
In his role at Strava, Macdonald focuses on enhancing community engagement by fostering connections among users. He has been instrumental in evolving Strava's platform from primarily competitive features to one that emphasizes community support and motivation, particularly during the pandemic when many users sought virtual connections. His strategies include creating in-app communities that encourage participation and retention through shared experiences and user-generated content.1
Macdonald's expertise lies in understanding how to introduce new users to Strava's community without overwhelming them, ensuring they engage with core activities first before diving into broader social interactions. This approach aims to build a supportive environment that enhances user loyalty and retention.12
He is active on LinkedIn under the username markjemacdonald, where he shares insights related to product management and community engagement initiatives at Strava.34
