Mark Koch

Mark Koch is a Partner at Alternatives, a branding and design agency based in New York City.12 He has a talent for strategically connecting people to brands and is known for his creativity and innovation in enhancing and enriching lives.3

Professional Background

Mark Koch graduated from the University of Cincinnati's College of Design, Architecture, Art and Planning.3 He now works at Alternatives, a company founded in 1985 that focuses on strategic branding, marketing, design, and creative services.15

Role at Alternatives

As a Partner at Alternatives, Mark Koch is part of a team of creative professionals with diverse skills and expertise.1 The company helps organizations, brands, and products thrive through their strategic approach to integrated marketing communications, which includes:

1. Identifying goals and opportunities
2. Brainstorming and creative ideation
3. Analysis and collaborative evaluation
4. Execution and implementation across various platforms1

Experience in Licensing

Mark Koch and Alternatives became involved in licensing when the industry "found" them while they were working in a small office.6 This experience has likely contributed to their expertise in branding and marketing.

Personal Qualities

Mark Koch is described as hardworking, strategic, and team-oriented.1 He is part of a company culture that values creativity, talent, hard work, experience, and humility.1 His LinkedIn profile (username: markkochalternatives) showcases his professional background and connections in the industry.34