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    Mark Hinshelwood

    Powering a new era of growth for sport globally

    Mark Hinshelwood is a commercially innovative executive with a rare skill set, possessing entrepreneurial and operational expertise in the APAC region, including startups and established companies.

    With a background in strategy, marketing, product management, innovation, and sales, Mark ensures organizational alignment for success in achieving commercial objectives, driving revenue growth, profitability, excellence, and innovation.

    As a progressive leader, Mark excels in leading cross-functional and commercial teams, focusing on areas such as marketing, communications, media, consumer business, sales/partnerships, and sales operations, building and managing high-performing teams.

    Mark emphasizes the importance of people & culture, along with leveraging technology and data analytics to enhance business intelligence, performance, and growth.

    His educational background includes studies at Massachusetts Institute of Technology, Monash University where he pursued a Bachelor of Commerce, and Scotch College.

    Mark has held key roles in several organizations, currently serving as the Managing Partner - Asia Pacific at MyFavorito Inc. Previously, he has held positions such as Director at Vientive Pty Ltd, Chief Commercial Officer at Western Melbourne Group Holdings Pty Ltd, Senior Director at Lagardère Sports, GM - Sports Marketing & Management Pty Ltd at Lagardère Sports, National Sales Director - Sport at Nine, Group Sales Manager at Nine, Digital Media Planner & Buyer at Carat UK, and Sales Executive at Nine Network Australia.